Nestle in Azerbaijan CD blunder





Nestle issued a formal apology and pledged to seize the offending CDs



The Swiss-based multinational food company Nestle has apologised to Azerbaijan after a free gift attached to a breakfast cereal backfired.
The CD-ROM featured information about countries around the world but the data on Azerbaijan caused outrage there.
It said that Azerbaijan had started a war against neighbouring Armenia and that the hotly disputed territory of Nagorno-Karabakh belonged to Armenia.
Nestle has withdrawn the cereal and promised to seize the offending CDs.

Tense and volatile
Conflict between Azerbaijan and Armenia in the early 1990s over Nagorno-Karabakh killed an estimated 30000 people.



Hundreds of thousands of refugees were created on both sides.
And despite a peace deal in 1994 the situation remains tense and volatile.
Nestle inadvertently stumbled into a minefield.
The Azeri government vowed to take action and there has been widespread talk of a public boycott. Nestle has now issued a formal apology but some Azeris are still not happy. They accuse Nestle of playing Armenia's hand and are demanding more than just an apology to chew on.